The challenge
When the team approached us to create a website that could reflect Siddharth’s business acumen and unwavering commitment towards Web 3.0, we knew it would be an interesting task with its own set of challenges.
While most entrepreneurs are known through their business ventures, we had to create a clear distinction for Siddharth Menon apart from his founder status at WazirX. The website had to encapsulate his personality traits in the most authentic way and represent him as a treasure trove of knowledge within the fintech space.
The other challenge was that this website had to impart personal as well as professional information about Siddharth Menon and encourage readers to join him on his mission to adopt Web 3.0.
- Making Siddharth Menon synonymous to a business visionary, with a purpose
- Finding the right network to mentor and create an impact
- Encouraging people to adopt Web 3.0
Our approach
Before we could embark to the journey of designing, the first step was to know Siddharth Menon - up, close, and personal. We spent over a week on calls and interacted with him personally to understand his vision, goals, preferences, and thought process.
Once we were certain that we had all the information to create a website that aligned with his personality, we put our efforts into narrowing down the information architecture. Siddharth, who is a rational thinker, believes that ‘clarity is power’. The phrase stuck chords with us, and we ensured that the entire website resonated with this ideology. To give people a deep dive into his journey, life, and thought process, we designed the website framework using the ‘knowledge and trust principle’.
Founder of WazirX. Regular entrepreneur. Unapproachable.
Leader with a purpose. Advisor. Change-maker.
User goals and features
Entrepreneurs
The website had to serve as a key touchpoint to attract entrepreneurs and widen the network. We made sure that Siddharth’s unique purpose, entrepreneurial journey, and passion to invest in impact is clearly conveyed and encourages interaction.
Media houses & journalists
While the biz world knew him as a co-founder, there was more to him that media houses wanted a glimpse of. This website served as a ready reckoner for them to know all the latest updates about him as well as to get a peek into his personal life.
Web 3.0 enthusiasts
Obsessed with what Web 3.0 has to offer, Siddharth aims to bring a paradigm shift in people. To motivate the whole of India to join him in this movement, we put forth his vision and expertise in this field through various features on the website.
UX-UI Design
Siddharth is bold, friendly, and loves to make a lasting impression. Now, the question is how do you design for a multifaceted personality like this in the simplest manner? We took it on us to ensure that each design element brought out finer personality traits and did justice to his story. We also built a knowledge hub which unravelled his affection towards mentoring and guiding people. It was a multimedia page designed specifically after understanding his audience, who preferred visual content more than written content.
We realised that journalists were only showcasing achievements and latest updates of Siddharth Menon without giving the audience an insight to his journey and his purpose. Thereby, we made sure that the website covered his education, new-age business ventures, and shed light on his love for DIY.
The colour palette used was bright and edgy to resonate with his optimistic attitude and unique philosophies.
Furthermore, we designed floating stickers that showcased his love for gaming, drones, and Web 3.0. These stickers gave a quick glimpse of his hobbies and personal life in a unique and effortless manner.
The outcome
The result was a simple website with pixel-perfect design and visual details. It became the go-to place for everyone to get information on Siddharth Menon or seek inspiration from his journey.
A pioneer in AI-driven marketing tools, Siddharth forayed into the entrepreneurial journey in 2007 and has never looked back. But, was it an easy journey? It certainly wasn’t. To inspire upcoming entrepreneurs and encourage them to take the leap, we ensured that the website had several folds representing his passion to build, hunger to drive impact, and openness to guide others.
Siddharth started his passion-driven journey into crypto back in 2013. Running WazirX opened up a whole new world of possibilities and led him to see the potential of Web 3.0. The website unfolds his vision to empower entrepreneurs to grab the opportunity and further boost India's adoption of Web 3.0.
The audience has only seen Siddharth aceing professionally, but to relate to him and look up to him as a mentor, they needed to get a glimpse of his personal life. To make this happen, we revealed to the world how he is a supporter of the DIY and maker's culture in India and an avid gamer. We also leveraged his social media presence and merged the feed on the website to show people updates of his everyday life.