The challenge
- Making Siddharth Menon synonymous to a business visionary, with a purpose
- Finding the right network to mentor and create an impact
- Encouraging people to adopt Web 3.0
Our approach
Founder of WazirX. Regular entrepreneur. Unapproachable.
Leader with a purpose. Advisor. Change-maker.
User goals and features
Entrepreneurs
The website had to serve as a key touchpoint to attract entrepreneurs and widen the network. We made sure that Siddharth’s unique purpose, entrepreneurial journey, and passion to invest in impact is clearly conveyed and encourages interaction.
Media houses & journalists
While the biz world knew him as a co-founder, there was more to him that media houses wanted a glimpse of. This website served as a ready reckoner for them to know all the latest updates about him as well as to get a peek into his personal life.
Web 3.0 enthusiasts
Obsessed with what Web 3.0 has to offer, Siddharth aims to bring a paradigm shift in people. To motivate the whole of India to join him in this movement, we put forth his vision and expertise in this field through various features on the website.
UX-UI Design
The outcome
The result was a simple website with pixel-perfect design and visual details. It became the go-to place for everyone to get information on Siddharth Menon or seek inspiration from his journey.
A pioneer in AI-driven marketing tools, Siddharth forayed into the entrepreneurial journey in 2007 and has never looked back. But, was it an easy journey? It certainly wasn’t. To inspire upcoming entrepreneurs and encourage them to take the leap, we ensured that the website had several folds representing his passion to build, hunger to drive impact, and openness to guide others.
Siddharth started his passion-driven journey into crypto back in 2013. Running WazirX opened up a whole new world of possibilities and led him to see the potential of Web 3.0. The website unfolds his vision to empower entrepreneurs to grab the opportunity and further boost India's adoption of Web 3.0.
The audience has only seen Siddharth aceing professionally, but to relate to him and look up to him as a mentor, they needed to get a glimpse of his personal life. To make this happen, we revealed to the world how he is a supporter of the DIY and maker's culture in India and an avid gamer. We also leveraged his social media presence and merged the feed on the website to show people updates of his everyday life.
