The challenge
- Identifying UX gaps and implementing accurate UX strategies
- Creating design solutions that can smartly enhance website conversions
- Making purchase decisions easier and creating leeway for upselling complementary products
Our approach
- Market and user research
- Information architecture (IA)
- Competitor analysis
- User experience design (UX)
- Product innovation
- Wireframing and prototyping
- Usability testing
- UX-UI design
- Custom illustrations & icons
- Design system
- Design strategy
Intricate user journeys. Price discrepancies. Cross journey UX gaps that needed design solutions.
Cohesive design. Intuitive features. Encouraged trust and boosted conversions.
User goals and features
Developers and agencies
They are constantly looking for new solutions to fit the needs of their clients. They’re also the ones who always keep the price in mind. To aid their purchase decisions, we had to highlight how HostGator provided cost-effective yet efficient solutions.
Technology experts
Tech-savvy and well-informed, these users typically knew exactly what they needed. They spend less time and focus on only relevant, tech-oriented information. We had to ensure that relevant information was available at all times with the ease to connect to support teams instantly.
Business owners
Generally, non-technical people who spend more time on the platform to look for the right fit for their needs. A guided product journey matters more to them than just technical product information. We had to be extremely careful and always keep this persona in mind.
UX-UI Design
A mobile responsive website served as the first source of impression for most of HostGator’s users and it was important to capitalise on it. Our goal was to unify 3 elements viz. UX writing, user experience and visual design. We added tailor-made content and prompts to make user journeys smoother. Another important part was to optimise the way products could be compared on smaller screens.
We wanted to build trust among consumers before compelling them to buy products and solutions. Using the data from heatmaps, we recognized certain areas that the customers would spend time on and made them as transparent as possible. This solved the concerns related to price shock and encouraged confidence amongst customers.
Boosting revenue was a key goal that we had in mind for HostGator’s reimagined mobile design. Throughout the design, we looked for adding cross-selling and upselling opportunities, which translated to important add-ons, domain purchases etc.
