Clinical Chain
- UX research
- Mobile app UX/UI design
- Web app UX/UI design
- UX writing
- User testing
The client is a leading U.S.-based healthcare provider that supplied critical medical assets, including blood samples, organs, medicines, and vaccines to over 50 clinics and 4 hospitals across a county in Texas.
The challenge
The client faced several critical challenges that were affecting both their efficiency and revenue. Without a proper system in place, the client relied on Excel sheets to manage driver allocation, temperature checks, and cooler conditions. This lack of control over the last-mile delivery and cooler management meant there was little clarity, leading to further inefficiencies and errors.
Each month, around 330 blood samples were wasted due to various transport inconsistencies, including malfunctioning coolers and poor temperature tracking. The client identified the need for a product experience to mitigate these inefficiencies.
That’s where we stepped in.
Problems to solve
- Create a loT-based interconnected system to support the client’s requirements.
- Research about stakeholder pain points and craft a product experience to address them.
- Design a completely scalable design system that was easy-to-use and intuitive.
Our approach
To address the healthcare chain's challenges effectively, Pineapple Design's team conducted in-depth research to gain a comprehensive understanding of IoT technologies and their potential applications. This knowledge allowed us to create a seamless integration between IoT components and the mobile app and desktop interfaces.
By leveraging IoT data, we were able to provide real-time information and updates directly to users through the app and desktop. This included tracking asset locations, monitoring temperature and humidity levels, and sending alerts for any deviations from predefined parameters. The intuitive design of the app and desktop interfaces ensured that users could easily access and interpret this information, making it a valuable tool for managing the healthcare chain's operations.
Discovery
- Primary and Secondary research
- User persona
- Competitor benchmarking
- Generating target audience insights
Strategy
- Brand strategy
- Design strategy
- Wireframing and prototyping
Design
- Design system
- UX writing
- Web app UI design
- Mobile app UI design
- User testing
What outsiders thought -
Manual management. Inefficient processes. Lack of innovation. Prone to errors. Loss of revenue. Lack of scale.
How we changed the story -
Streamlined Operations. High efficiency and increased accuracy. Scalable systems.
User goals and features
Fleet managers
Users responsible for tracking and managing trips, and inventories, resolving issues, maintaining coolers, and scheduling routes.
Drivers
Responsible for timely transportation and delivery of samples in their purest form and overseeing van coolers.
UX/UI Design
Our approach involved leveraging IoT technology to create a user-friendly mobile app and desktop dashboard with features that addressed key pain points for drivers and fleet managers. We created a holistic product experience with feature sets that provided real-time tracking, temperature monitoring, and streamlined workflows. This led to improved efficiency, reduced wastage, and enhanced patient safety.
The outcome
- ~$1M Revenue saved annually
- 30M Vaccination doses transferred safely
- 97% Reduced wastage of critical medical assets
- 52K+ Samples delivered in a timely manner
A mobile app to enhance delivery efficiency
In our initial discovery, we realized that drivers were not entirely aware within IoT systems. As a result, we designed the mobile app to be intuitive and user-friendly, providing drivers with an easy-to-use experience throughout their deliveries. It featured real-time cooler monitoring to ensure pharmaceuticals were transported under optimal conditions, streamlined loading and unloading processes to reduce errors and improve efficiency, and real-time alerts to enable drivers to take prompt corrective action.
The app's intuitive design made it easy for drivers to navigate and use, even with limited technical experience. 9/10 drivers reported that these features collectively enhanced delivery efficiency, reduced the risk of product spoilage, and improved the overall driver experience.
A powerful dashboard to optimize performance
To empower fleet managers, we moved away from Excel sheets and developed a comprehensive dashboard that serves as a powerful multitasking tool, centralizing essential data for seamless oversight.
It streamlined trip creation workflow and simplified planning and tracking, with the flexibility for future upgrades to enhance functionality. Additionally, personalized rule-setting enabled precise sensor alerts tailored to specific requirements, which allowed managers to proactively address potential issues.
Functional product experiences = Big results
Drivers benefited from real-time temperature monitoring and streamlined processes, leading to reduced wastage of pharmaceuticals and improved delivery times.
Fleet managers gained better oversight and control, facilitating improved resource allocation and proactive issue resolution. This integration created a more responsive logistics environment, allowing for swift adaptations to challenges.