The challenge
- Create a website experience that builds trust in BRISKPE’s products and offerings
- Build levers of engagement and encourage users to download the app and use the platform
- Reduce bounce rates and increase conversions. These were the North Star metrics we aimed to achieve.
- Provide relevant knowledge to users without bombarding them with an overload of information.
Our approach
- Primary and Secondary research
- Brand audit
- Competitor benchmarking
- Persona creation
- Tone and Voice
- Brand strategy
- Metric benchmarking
- Wireframing and prototyping
- Brand design
- UX design
- User testing
- UX writing
- Website UI design
Unclear brand messaging and inadequate visuals and messaging. Lack of awareness about the platform and its USPs. Low user engagement on the website.
Trustworthy Fintech platform that supports global payment receipts. Distinct and consistent brand and messaging. Top-of-the-line customer experience.
User goals and features
Freelancers
Seek fintech platforms that simplify cross-border payments, and offer quick, transparent transactions, with minimal platform fees. They also value platforms that can be integrated with popular freelance platforms for seamless invoicing and payments.
SMEs
Require a platform that makes streamlining and managing domestic and international payments easy. They value platforms that can be easily integrated with existing accounting systems.
UX UI Design
The homepage served as a powerful lead-generation tool. Using customer insights, we created a narrative that spoke about how the brand differentiates from the competition and how a potential consumer will appreciate the variety of benefits it offers. This was all done through creatively integrating motion design in the UI while strategically positioning prompts to build conversions.
Indian users are value-driven and experience-conscious. The transactions and savings calculator was designed around a key metric - transparency. This would help visitors compare BRISKPE’s charges and how it fares better as compared to other players. It also shows their potential savings by using BRISKPE, which establishes trust and further motivates them to use their product.
SMEs and freelancers are distinct audiences with different motivations to use a product - manage and receive global payments. The two different pages catered to exactly that. Unique messaging, visual design, information segmentation, and relevant benefits that would engage both audiences.
Interactive widgets on the homepage allowed users to toggle between currencies and explore different scenarios, creating a dynamic and engaging experience.
