The challenge
2020 was a big year for Antarctica Global. The pandemic triggered an increase in the need for problem-solving software development worldwide. This boom motivated Antarctica Global to display its vision and abilities correctly to aid other businesses with impactful solutions.
When they reached out to us and shared their vision, we were certain it had several challenges that we needed to tackle first. The most important one was: striking the right balance between their ecosystem centric approach and scalable product development solutions. We had to leverage their strengths and core values to position them as strategic consultants. While designing this, we had to also convey the accurate story behind their name. Showcasing the various facets of Antarctica Global and encouraging businesses to connect with them, further needed a level of personal touch.
Keeping all the above points in mind and equipped with only an old website created by their team, we embarked on this journey.
- Visitors misunderstood the company as environmentalists
- Proving their expertise in building scalable ecosystems for an international market
- Drawing newer clients as well as fresh talent to the company
Our approach
To capture how they walk an extra mile to help their customers, we had to understand their key differentiators and look at things from their perspective. For that, we interviewed the co-founders, talked to the employees, and conducted detailed surveys to find key insights.
This immediately directed our focus towards their unique selling propositions and their brand story. We also learnt how they had internally built a very custom yet flexible process that helped them deliver consistently.
Spending time with the people at Antarctica exposed the positive culture and the growth-oriented mindset everyone carried
In a way, the research by itself laid the foundation towards the approach for the Website UX UI designs.
- Competitor analysis
- Market and user research
- Audience definition
- Information architecture (IA)
- User experience design (UX)
- Content designing
- Wireframing and prototyping
- UX-UI Design
- Custom illustrations & icons
- Design system
- Motion Design
- Design strategy
- Quality assurance
- Interactive prototypes
- .
Regular technology company. Environmentalists. Limited services.
Technology trendsetters. Making businesses planet-positive. Trustworthy. They helped build huge ecosystems.
User goals and features
High growth startups
A fast-paced generation of entrepreneurs, they are looking for partners and not vendors. Someone who can constantly understand their vision and execute that at scale. For them, our goal was to simplify a complex subject like software development, and showcase Antarctica Global’s power of consulting.
Enterprises
Huge enterprises come with a specific set of processes. They seek for a partner with a proven strength and area of expertise. Keeping this in mind, we emphasized on their proven past work and dominance in custom software solutions.
Talent
What makes Antarctica Global a great place to work? To answer this question and appeal to the right talent, we focused on the diversity rich company, the founders vision to empower young developers and building complex yet sustainable products.
UX-UI design
Trust, innovation, and openness - these are the adjectives that designs of Antarctica Global had to revolve around. To make sure that these words were reflected across our design, we carefully went ahead with an experience that enlightens, an interface that engages, and content that encourages.
In terms of colour palette, we went with hues of blue that resonated with Antarctica - the continent they were most passionate about saving. To encapsulate their love for saving Antarctica and its penguins as well as the passion for scaling businesses through technology, we designed a mascot - Frosty. We also designed icons and illustrations that could build deeper visual connections with the users and entice them to know more about the company and its founders.
When it came to content, we drew inspiration from the intenal company lingo and how they communicate with other businesses openly. We set a distinct voice for them and wrote content that was casual yet smart.
The outcome
Our goal was to create a website that would echo trust and meaning, along with a reimagined visual identity for Antarctica Global.
Increase in platform engagement since launch as tracked by Google Analytics
Increase in page views since launch as tracked by Google Analytics
Increase in new organic visitors to the website since launch as tracked by Google Analytics
We had to strike the right balance between its passion of saving the world and building custom software that can change the world. We did that by showcasing their scalable solutions and unique process along with visual elements that highlighted their love for the environment.
Credibility plays an important part for any business to associate with a development agency. To build trust, we kept information as the key goal of the website and transparently showcased everything that they stand for. Further, we highlighted their new-age philosophy and unique thought-process.
Who doesn’t love being a part of a company that supports a greater good? We encouraged fresh talent to join the company by highlighting a culture that nurtures their skills and ambitions.
The Adoptive Matrix was the first step towards helping a company truly understand where their technology lies. The illustrations would help make the form easily digestible and visually interesting.
Nikalank Jain / Current: VP Design, VI,
Pineapple delivered a big agency service with a bespoke studio charm. Dhisti & Rohan have married experienced design expertise with young millennial energy very well. It was easy to work with them across UX, UI, and the design research pieces that our platform needed. A team worth your investment.
