The challenge
- Create a modern, intuitive brand that balances innovation and trust, appealing to a tech-savvy yet health-conscious audience.
- Develop a seamless mobile app experience with minimal onboarding resistance, ensuring users can easily understand and use the platform.
- Deliver personalized health insights in a familiar, user-friendly interface, ensuring simplicity while avoiding information overload.
Our approach
- Stakeholder interviews
- Competitive audit
- Strategy workshops
- Trend reports
- Audience personas
- Brand strategy
- Brand identity
- Purpose & vision language
- Positioning statment
- Logo design
- Color & type systems
- Mobile app UI design
- Asset design
- Motion design
Uncertainty, limited insight into customer sentiment, and a lack of clarity on user goals.
Easy-to-understand data, advanced healthtech platform, and enhanced customer trust.
User goals and features
Health-conscious users
These users are already deeply invested in preventive healthcare, seeking actionable insights to maintain and enhance their health.
First-time users
These users are less familiar with preventive care; they need encouragement and support to make proactive health decisions and take control of their well-being.
Branding
The Atrium logo was crafted to reflect the brand's mission of making health data actionable and approachable. By integrating a heart-shaped grid of dots, we aimed to represent both personal well-being and the value of data-driven insights. This design choice emphasizes that Atrium’s goal is not just to provide data but to empower users to take meaningful action for their health. The gradient adds a layer of modernity and warmth, capturing Atrium’s blend of innovative technology with empathy, building trust at every user touchpoint.
Atrium’s brand theme, "The Courage to Thrive," captures the heart of its mission: empowering individuals to take proactive control of their health. This theme emphasizes that real courage lies in facing one’s health with knowledge and confidence. The brand attributes of empathy and empowerment reflect Atrium’s commitment to guiding users on a journey toward healthier living with courage and clarity.
The Atrium mobile app transforms complexity into simplicity, making health data easy to understand and empowering users to take control of their well-being at a glance. Designed with a human-centered approach, the app allows users to quickly recognize key health insights and risks. The website, on the other hand, showcases Atrium’s unique value, offering visitors a compelling glimpse into the platform’s benefits before they even download the app.
From strategy to visual to activation, we helped Atrium envision its brand 360°.
