The challenge
- Boost user engagement and conversions
- Design a holistic web experience (UX and UI)
- Build a differentiated brand identity in a saturated market
- Establish brand equity in the UK market
- Craft clear communication of key brand services and features

Our approach
- Secondary market research
- Competitive benchmarking
- Brand audit
- User personas
- Brand archetype
- UX design
- Wireframing and prototyping
- Brand identity design
- Logo design
- Brand voice
- UX/UI design
- Design system
- Custom illustrations
Low brand awareness and trust. Relatively new company in a competitive landscape. Unclear communication of services and features.
Go-to fibre broadband specialist. Affordable, top-of-the-line broadband services for Businesses and Homes. Scalable design ecosystem.
User goals and features
Gen Z
Users who need high-speed internet for web browsing, social media, streaming movies and music, assignments, and gaming.
Millennials
These users require consistent and reliable connections rather than just speed for work, productivity, and day-to-day activities.
Businesses
Preference for high speeds, reliable multi-device connections that can withstand heavy workloads at scale.
Older personalities
Preference for top-of-the-line customer experience. These users require a lot more help identifying a plan that is right for their daily needs, trust in the provider is key for them to switch to a new provider. Require customer care for queries and usage support.



UX/UI Design

The outcome
Reduced bounce rate
Boost in organic conversions
Increase in time spent on the website
Increase in AOV
The homepage is instrumental in establishing the brand, its services and its value proposition. Therefore, we carefully designed the page to reflect Octaplus’ USPs, highlighting its key differentiators, competitive pricing models, flexible plans, and top-notch customer care.

The connectivity needs and personas of businesses and homes are distinct. Their way of perceiving information and experiencing the product was also different. Navigating this issue, we created two separate pages for each service with its unique design and color that helped to create top-of-mind recall and instant service recognition.

With millennials and Gen Z as core market segments for the brand, we hand-crafted custom illustrations that would enhance the brand’s appeal to them. These character-based illustrations were unique to Octaplus’ overall customer experience of the product and were made highly scalable.

Through our user research, we realized that a majority of users are often unaware of the plans that suit their needs the most. To avoid this problem, we created an experience that recommended users with the most accurate plans based on their internet usage and needs. This led to ease in choosing, aiding improved conversions. We also continuously captured opportunities to cross-sell and upsell through the checkout journey to increase the Average Order Value.

