The challenge
- Conducting in-depth UX Research and building credible product features that engage customers
- Refreshing the brand identity and scaling it with the product
- Help users switch to and engage with digital healthcare seamlessly
Our approach
- Information Architecture (IA)
- Market and user research
- Generating customer insights
- User interviews
- User experience design (UX)
- Wireframing and prototyping
- Design strategy
- Product strategy
- Digital identity design
- UX UI design
- Design system
- Custom illustrations
- User testing
An unknown company. Untrustworthy. Not a replacement for actual medical care. Non-usable services.
Market leaders. 360-degree care coordinators. Proactive. Digital-first healthcare specialists. Community-oriented.
User goals and features
Millennials
5-34 years old. These young adults are starting their careers and family lives. They care about their health but not preventative healthcare.
Gen X
35-50 years old. These individuals are well into their careers. They are family-oriented. Proactively preventing ailments becomes a high priority for them.
Baby Boomers
51-60 years old. This persona will retire soon. They want to relax and enjoy their lives. The health of their spouse and themselves is paramount
UX/UI Design
While waiting for the doctor, we humanised the experience with a time progress bar, health history forms, and curated playlists or articles. The ‘preparation room’ also allowed users to fill in important medical details for their doctor.
‘My Health’ is a centralised & personalised space to cover all important health information, like active appointments, health metrics & activity insights. Users would also receive personalised expert advice and curated resources to learn from. We also boosted app activity further by using reward & gamification frameworks
To make users aware of benefits, awareness frameworks were used to grab attention through big cards and improve brand recall. Valuable information was highlighted and pop-ups continuously reminded users of appointments, recommendations and additional activities. This would also lead users to engage with the app meaningfully.
Humans are more driven to take health measures when they are driven by their peers. We decided to build a community experience so users could continuously interact with people with similar health concerns. Communities and events were also suggested based on past usage, which could then be joined or rejected using familiar swipe gestures
