Designing your experience…

UX UI Agency


  • Product Strategy
  • App UX/UI Design

The challenge

Problems to solve
  • To change the concept of physical trade to a digital medium
  • To design an app that targets a wide audience with varied personas
  • To build reliability for the company as they were new entrants to the Impex market

Our approach

  • Market and user research
  • Audience definition
  • Information architecture (IA)
  • User experience design (UX)
  • Wireframing and prototyping
  • UX-UI Design
  • Custom illustrations & icons
  • Design strategy
  • Interactive prototypes
  • Quality Assurance
  • .
What outsiders thought -

Unknown. High Chance of Fraud. Unnecessary.

How we changed the story -

Reliable. Escrow Safety. User-centric. Enablers of Global Impex.

User goals and features


The main goal of the importer was to import high quality fruits, vegetables or goods and ensure there were no defects


The main goal of the exporters was to ensure guarantee of payment and that it would not default


Brokers aimed to be the middle ground between the importers and exporters who facilitated smoother trade between the two parties


UX/UI Design

Showcasing reliability, right from ‘Home’

Ninjacart is a new player to global Impex, so showing traders their experience, reliability, assurance of payments and quality became vital. The page was also designed to encourage engagement through prompts. Testimonials and partner information fostered and built credibility. Finally, Ninja Secure Trade, their assurance service was explained in detail and ensured on all trades.

An end-to-end experience enabled by chats

There were major drop offs after traders found the numbers they needed. Traders were used to WhatsApp or Facebook chats to communicate all trade details. So we designed a familiar in-app chat experience to create an end-to-end process within the app itself. A quick and easy option to contact support was also provided for immediate help.

A business and trade-focused feed

The Feed page was personalised based on the connections made in the app. The page showed how many orders, proposals, and enquiries the trader received, all in one glance! Cross-selling was enabled to add on other services that Ninjacart offered, detailing the importance of their add-ons.