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Designing your experience…

UX UI Agency

GreenIvy

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The challenge

Problems to solve
  • Eliminate errors associated with human control, and eventually save costs
  • Creating a farming experience that could optimize time and effort
  • Reduce manual labour and give farmers maximum control of their operations
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Our approach

Discovery
  • Market and user research
  • Competitor analysis
Strategy
  • Information architecture (IA)
  • Product innovation
  • Wireframing
  • Design strategy
Design
  • UX/UI design
  • Custom illustrations & icons
  • Design system
What outsiders thought -

Labour driven. Dependent. Farmers were investing time in meaningless farming operations.

How we changed the story -

Saved time. Improved livelihoods. Eliminated wastage. Inculcated technology as a habit in farmers’ lives.

User goals and features

Farm owners

The farm owner is an investor who requires access to the dashboard to manage multiple farms. It became essential to provide them with features that would give them a seamless overview of all their farms, the health of their crops, and the revenue they can earn.

Farm managers

The managers use this platform to effectively authenticate the daily efforts of farmworkers and improve the performance of their crops. To relate to these users, we had to ensure we provided them with actionable insights and real-time monitoring of crops.

Farm workers

The key goal for farm workers was to elevate their farming experience and give them a holistic farm management dashboard that can assist them in their processes right from seed to harvest.

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UX UI Design

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The outcome

The result was a well-validated farm management system that is simple to use and automates many of their farming processes

3x

increase in revenue

40%

savings on the cost input

17 mins

a day saved for every farmer

Reducing food wastage with real-time plant monitoring

Driven by AI, the farm sensors predicted the nutrient levels, soil status, fertilisers, the harvest date for crops and important farm data. While the dashboard enabled farmers to consume this data, monitor the farm through and get real-time alerts to take preventive measures against adverse conditions.

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Optimising the time spent at farms and efficiently managing daily activities

We observed that the traditional reporting process consumed a lot of time and led to no real outcome. To be able to mine insights from these reports and help farmers with recommendations, we created a faster and better digital process. This way, the farm managers could utilise this data and further optimise the output of each farmer.

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Bridging the gap between farmers and farm experts

It was essential to empower farmers with a solution that they could trust. The dashboard allowed the farmers to easily communicate with support staff like agronomists and farm experts in times of concerns or crisis. This reduced crop spoilage, panic situations and consequently led to a better quality of yield.

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