Designing your experience…

UX UI Agency


  • Healthcare
  • Redesign
  • Web UX UI Design

The challenge

Problems to solve
  • Building additional credibility amongst a reputed industry crowd.
  • Balancing the UX UI designs using a product-first approach.
  • Showcasing CitiusTech's industry wide expertise and impact through design.

Our approach

  • Market research
  • Competitor analysis
  • Structuring true insights
  • Design Strategy
  • Insights discovery
  • Information architecture (IA)
  • UX/UI Design
  • Design system
  • Motion Design
What outsiders thought -

CitiusTech helped client partners scale exponentially, but the website did not bring out what they truly offered and communicated.

How we changed the story -

Evolving them to their modern, actual self and warrantying the highest levels of credibility through UX/UI design.

User goals and features

Industry veterans

Industry veterans have over 15-20 years of experience in the healthcare industry and are the ones who make major product and service decisions. We wanted these players to understand the positive impact created by Citiustech through and how their products would help them do that in their organization.

Healthcare institutions

Large healthcare institutions are constantly on the lookout for products that give them an edge. We showcased how CitiusTech solves for the constant requirements of healthcare institutions with the best-in-class technology.

Knowledge seekers

People look up to Citiustech for their expertise in the healthcare technology domain and want to constantly stay apprised on what’s happening. We knew that we needed to engage these seekers through a constant inflow of multiple content streams on their website.

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UX UI Design

Breaking the stereotype of being a traditional B2B healthcare company

CitiusTech's impact can be traced internationally but the strength of their services and products had to be showcased strongly. We leveraged concrete visuals of top clients and insightful KPIs that showcased business impact and credibility.

Decluttering the website with an information-first approach

The target audience being industry veterans, have limited time. They are firm believers of cutting to the chase. We ensured that the design 'be power-packed with case studies and demos to instantly showcase the true potential of their products and services.

Simplifying Navigation across the website to address the underlying UX problem

During our research, we identified a recurring UX problem in this industry - users often do not know which page they are on as they navigate the website. This problem was tackled by building a self-explanatory navigation system.